Creating good music is only part of the equation. Developing the artist was once the responsibility of the labels and the A&R rep that “discovered” you. in today’s world the responsibility of the artist development is in the hands of the artist themselves and their team.
the idea is to develop a process that will help you shape your career for the immediate future and long-term.
Depending on how far along in your music career you are, this process might sound a lot like what your manager does, as it should. Before you have a team of people who specialize in different aspects of your career that will help develop you and your career, your manager (or you) will fill this position overall.
When we work with our artists, we maintain complete transparency. Guiding them to a successful independent mindset where it will be up to the artist to complete their task on how to properly push content out. we have to take into consideration not every artist is the same and will never lead you astry.